Hi
The balun to use is a 9;1 ratio, as this transforms the high impedance of the longwire from about 400 ohms'ish down by a factor of 9 to 50 ohms ish, which makes matches the aerial to the radio much better.
Personally , I'd much rather make my own( and have made several) its much cheaper.......
The diagram attached is a toroid ferreite one, but if you cant find one of these, a ferrite rod salvaged from an old bust AM radio will work just as well, ( if not better Ive found)
If you use the rod, you just need to replicate the windings on to that as in the diagram.
Its isnt essential to have an earth connection, but I find it boosts the signal slightly, and is supposed to reduce local interferance.
By experiment Ive found it does both.